| |
|
|
|
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By Dennis Smith
Dennis J Smith
Released: 2011-09-01
Kindle Edition (128 pages)
 | List Price: $2.99*
*(As of 02:48 Pacific 4 Feb 2012 More Info)
Click Here | Product Description:
Promote Your Business or Cause Using Social Media is a handbook for beginner's interested in using social media to grow a small business or take any cause to the internet. Learn how to create a blog, start a blog radio show,upload videos to YouTube, Tweet on Twitter, and build a fan page on Facebook with social apps and even eCommerce.
- Learn how to add a shopping cart to your Facebook fan page and sell product right from your fan page
- Learn Google+
- Learn how to get your own unique Facebook URL
- Learn how to create a Facebook Fan Page
- Covers Facebook Insights
- Learn social media tools
- How to get started with WordPress and your own blog |
|
By Robin Nixon
Nixon Publishing
Paperback (316 pages)
 | List Price: $19.99*
Lowest New Price: $13.59*
Lowest Used Price: $48.96*
Usually ships in 24 hours*
*(As of 02:48 Pacific 4 Feb 2012 More Info)
Click Here | Product Description:
Whether you are a professional or amateur web developer you need all the HTML5 tools in your kit, and this book from the author of the best-selling Learning PHP, MySQL & JavaSript, is the fastest and easiest way there is to learn HTML5.
HTML5 is the future of HTML and all developers need to get up-to-speed with what it offers, including audio and video, without using a plug-in, and a canvas area with professional tools for creating paths, lines, curves, shapes, fills, gradients, patterns, text and more.
This book also provides accurate geolocation, background web workers, offline web applications, microdata, a local storage engine and many other improvements to standard HTML, such as dozens of new form tags and attributes, as described in the following chapter list:
- Introduction to HTML
- The Layout of an HTML Document
- The HTML Document Body
- Fonts, Colors & Images
- Lists & Tables
- Links, Forms & Frames
- List of HTML 4.01 Tags
- An Introduction To HTML5
- The HTML5 Canvas
- Fills, Rectangles, Gradients & Patterns
- Writing Text To The Canvas
- Lines, Paths & Curves
- Images, Shadows & Pixels
- Compositing, Transparency & Transformations
- HTML5 Geolocation
- HTML5 Forms
- HTML5 Local Storage
- HTML5 Audio
- HTML5 Video
- Microdata, Web Workers & Web Applications
Reasons you will learn all you need from this course:
- Each Lecture begins by listing the three key skills you will learn.
- A summary at the end of each lecture reminds you what you have learned.
- Useful, fully-tested examples illustrate every tag, attribute and function.
- Each lecture features several notes providing extra, handy advice.
- The examples can all be downloaded from the companion website.
|
|
By Amit Bhawnani
Released: 2012-01-04
Kindle Edition
 | | Product Description:
Getting on the first page of a search engine's result pages is crucial for any business. If you have ever wondered why some websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO). This beginners guide covers the core concepts needed for developing and managing a successful SEO plan.
|
|
By Robin Nixon
Nixon Publishing
Paperback (184 pages)
 | List Price: $19.99*
Lowest New Price: $17.99*
Lowest Used Price: $52.90*
Usually ships in 24 hours*
*(As of 02:48 Pacific 4 Feb 2012 More Info)
Click Here | Product Description:
From the author of the top-selling book Learning PHP, MySQL & JavaScript and the popular Robin Nixon's HTML5 Crash Course, this new CSS & CSS 3 course teaches you everything you need to know about the web layout language, all the way from the basics, up to advanced features such as animations, transformations, shadows, web font management and much, much more.
Everything is clearly explained with plenty of examples and figures, and you will absolutely find this one of the easiest courses you have ever taken. Once you've finished it, you'll completely understand CSS and CSS3, and be fully confident of how to use it to make really impressive and dynamic web pages.
Starting from the basics of CSS (which experienced users can skim) the book covers everything you need to know about CSS and CSS3 in these 16 easy-to-follow lectures:
- Introduction to CSS
- The CSS Rules
- CSS Selectors
- The CSS Cascade
- CSS Fonts & Typography
- CSS Color & Position
- The CSS Box Model
- Introduction to CSS3
- CSS3 Attribute Selectors
- CSS3 Backgrounds
- CSS3 Borders
- CSS3 Box Shadows, Overflow & Columns
- CSS3 Colors & Opacity
- CSS3 Text Effects & Web Fonts
- CSS3 Transformations & Transitions
- CSS3 3D Transformation
After reading this book you will be fully up-to-date on all the latest powerful design features provided by CSS3, and will be all set to bring your web designs up to the next level. |
|
By Brandon Wirtz
BlackWaterOps
Released: 2009-09-30
Kindle Edition (44 pages)
 | List Price: $19.97*
*(As of 02:48 Pacific 4 Feb 2012 More Info)
Click Here | Product Description:
Managing your online marketing is a balance of Search Engine Optimization, Search Engine Marketing, Social Media Marketing, and traditional media marketing.
Project management of online marketing campaigns requires an understanding of the metrics, analytics and terminology associated with each of the types of marketing. With the speed at which the online world is changing this can be an overwhelming task, but this book breaks down each of the types of marketing campaign, how to measure its success or failure, and how to find the right people to make sure it is a success rather than a failure.
This book addresses Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Reputation Management, Metrics,and Analytics for Google, Bing, Yahoo, Alexa, Twitter, FaceBook and more.
Book Excerpt:
Follows is a sample section on Social Media Metrics.
Social Media consultants are often very friendly, eager to please, people. You have to be to be popular with everyone. This type of individual tends to not be enthusiastic about hard metrics, instead they will often prefer to report soft metrics. Unlike all other statistics and metrics many social media consultants are calling these cold metrics and warm metrics. Cold metrics being the “unfeeling” raw numbers and warm metrics being the “tough to quantify” measure of good will.
As the manager of a campaign you will often have to translate between the qualitative and quantitative metrics provided by your consultants. It is also your responsibility to make sure that your marketing spend is in the demographics that make sense. Not all demographics are represented in all social mediums. Very few body building enthusiasts are on Twitter, and Oprah fans aren’t on MySpace.
Social media metrics should always include the following hard metrics:
· Fan/Follower Count
· Active Fan Percentage
· Friend of a Fan Growth
· Traffic from Social Media
· Product/Services Conversion from Social Media
· Percent of Network(s) Engaged
· Cost Per Fan
Social media metrics should always include the following soft metrics:
· Positive to Negative Feedback Ratio
· Support to Marketing Interaction Ratio
· Press/Blogger/Media Response
Be prepared to be told that your Social Media Consultant can’t, won’t, or doesn’t need to provide these metrics. There are a lot of Social Media “Experts” who feel that Social Media is about “building good karma” and that has “incalculable value”. These consultants will often talk in terms or ROI as Return on Influence rather than Return on Investment. Much like the section on avoiding SEO/SEM scams, if you hear anything that indicates that you can’t calculate hard statistics RUN!
Fan/Follower Count is an easy metric to gather. This is simply the number of Fans, Followers, or Friends you have on each social network you have engaged in. Typically you want to break this down by network, but having an aggregate is also useful, and is easy to calculate.
Active Fan Percentage is sometimes difficult to gather, but it is the percentage of your fans/followers who logon to the service at least once a week. Where this metric is most useful is in preventing consultants from using nefarious practices to gain followers/fans.
Friend of a Fan growth is the number of users acquired through word of mouth rather than direct engagement. This is an important indicator, as the purpose of Social Media is to have word of mouth advertising spread your brand “virally”.
Traffic from Social Media is easy to gather from your web analytics. Checking how many people are landing at your website from FaceBook, Twitter, and via your URL shortening service allows you to track how many of the people you are engaging are actually following through to your site.
|
|
By Dave Kerpen
McGraw-Hill
Released: 2011-06-07
Paperback (272 pages)
 | List Price: $20.00*
Lowest New Price: $11.28*
Lowest Used Price: $12.00*
Usually ships in 9 to 12 days*
*(As of 02:48 Pacific 4 Feb 2012 More Info)
Click Here | Product Description:
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: “Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com “Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
Seth Godin, author of Poke the Box “Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.”
Scott Monty, Global Digital Communications, Ford Motor Company “Dave gives you what you need: Practical, specific how-to advice to get people talking about you."
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking |
|
By Stephen Windwalker
CreateSpace
Paperback (186 pages)
 | List Price: $14.95*
Lowest New Price: $11.75*
Lowest Used Price: $11.61*
Usually ships in 24 hours*
*(As of 02:48 Pacific 4 Feb 2012 More Info)
Click Here | - ISBN13: 9781440471582
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Product Description:
Nov. 2007: Amazon launches Kindle. One week later: Stephen Windwalker releases the first Kindle guide, and it spends 17 weeks as the bestselling title in Amazon's Kindle Store. Oct. 2008: Oprah Winfrey endorses the Kindle, which had sold a little over half a million units up until then. Kindle sells out a week later. Feb. 2009: Amazon launches Kindle 2, soon followed by the DX and Kindle for iPhone App. Sept. 2009: In a clear sign of the coming ebook revolution, downloads of Dan Brown's The Lost Symbol outpace Amazon hardcover sales. Dec. 2013: According to projections by analysts at Tech-On, one of Asia's most popular websites, the worldwide number of Kindles and other ebook readers will reach 28.6 million. Today: On this day in 2009 or 2010, as you read these first pages of The Complete User's Guide to the Amazing Amazon Kindle 2, you are about to take your rightful place as a citizen of Kindle Nation and an active, informed participant in The Kindle Revolution. |
|
By Steve Krug
New Riders Press
Paperback (216 pages)
 | List Price: $40.00*
Lowest New Price: $21.11*
Lowest Used Price: $15.60*
Usually ships in 24 hours*
*(As of 02:48 Pacific 4 Feb 2012 More Info)
Click Here | Product Description:
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. With these three new chapters:
- Usability as common courtesy -- Why people really leave Web sites
- Web Accessibility, CSS, and you -- Making sites usable and accessible
- Help! My boss wants me to ______. -- Surviving executive design whims
"I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.
In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
|
|
By Kerry Patterson, David Maxfield & Al Switzler
McGraw-Hill
Hardcover (288 pages)
 | List Price: $26.95*
Lowest New Price: $12.00*
Lowest Used Price: $9.99*
Usually ships in 6 to 12 days*
*(As of 02:48 Pacific 4 Feb 2012 More Info)
Click Here | - ISBN13: 9780071484992
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Product Description:
An influencer motivates others to change. An influencer replaces bad behaviors with powerful new skills. An influencer makes things happen. This is what it takes to be an influencer. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people. But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: - Identify a handful of high-leverage behaviors that lead to rapid and profound change.
- Apply strategies for changing both thoughts and actions.
- Marshall six sources of influence to make change inevitable.
Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably. No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer. Are you an Influencer ? ”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review |
|
By Jon Duckett
Wiley
Paperback (512 pages)
 | List Price: $29.99*
Lowest New Price: $17.61*
Lowest Used Price: $23.70*
Usually ships in 6 to 7 days*
*(As of 02:48 Pacific 4 Feb 2012 More Info)
Click Here | Product Description:
A full-color introduction to the basics of HTML and CSS from the publishers of Wrox! Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach. - Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout
- Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging
- Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisure
This educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way! |
|
| |
