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By Nassim Nicholas Taleb
Random House Released: 2007-04-17 Hardcover (366 pages)
 | List Price: $28.00* Lowest New Price: $11.78* Lowest Used Price: $8.99* Usually ships in 24 hours* *(As of 13:17 Pacific 10 Mar 2010 More Info)
Click Here | - ISBN13: 9781400063512
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description: A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.
Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don’t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the “impossible.”
For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. Now, in this revelatory book, Taleb explains everything we know about what we don’t know. He offers surprisingly simple tricks for dealing with black swans and benefiting from them.
Elegant, startling, and universal in its applications The Black Swan will change the way you look at the world. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory. The Black Swan is a landmark book–itself a black swan.
*2nd Edition, With a new essay: "On Robustness and Fragility" |
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By Scott Kelby
Books Paperback (480 pages)
 | List Price: $54.99* Lowest New Price: $30.58* Lowest Used Price: $30.95* Usually ships in 24 hours* *(As of 13:17 Pacific 10 Mar 2010 More Info)
Click Here | - ISBN13: 9780321580092
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description: ARE YOU READY FOR AN AMAZING NEW VERSION OF THE PHOTOSHOP BOOK THAT BREAKS ALL THE RULES? Scott Kelby, the best-selling Photoshop author in the world today, once again takes this book to a whole new level as he uncovers the latest, most important, and most exciting new Adobe Photoshop CS4 techniques for digital photographers. This major update to his award-winning, record-breaking book does something for digital photographers that’s never been done before—it cuts through the bull and shows you exactly “how to do it.” It’s not a bunch of theory; it doesn’t challenge you to come up with your own settings or figure it out on your own. Instead, Scott shows you step-by-step the exact techniques used by today’s cutting-edge digital photographers, and best of all, he shows you flat-out exactly which settings to use, when to use them, and why. That’s why the previous editions of this book are widely used as the official study guide in photography courses at colleges and universities around the world.
LEARN HOW THE PROS DO IT Each year Scott trains thousands of professional photographers how to use Photoshop, and almost without exception they have the same questions, the same problems, and the same challenges—and that’s exactly what he covers in this book. You’ll learn:
• The sharpening techniques the pros really use. • The pros’ tricks for fixing the most common digital photo problems fast! • The step-by-step setup for getting what comes out of your printer to match exactly what you see onscreen. • A whole chapter on how to process HDR (High Dynamic Range) images. • How to master new CS4 interface and workflow features. • How to color correct any photo without breaking a sweat. • How to process RAW digital camera images (plus how to take advantage of all the new Camera Raw features in CS4!). • How to add real automation to your work. • How to show your work like a pro! • A host of shortcuts, workarounds, and slick “insider” tricks to send your productivity through the roof!
Plus, Scott included a special bonus chapter with his own CS4 workflow, from start to finish. If you’re a digital photographer, and you’re ready to learn the “tricks of the trade”—the same ones that today’s leading pros use to correct, edit, sharpen, retouch, and present their work—then you’re holding the book that will do just that.
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By Dan Brown
Thomas Dunne Books Hardcover (371 pages)
 | List Price: $24.95* Lowest New Price: $23.67* Lowest Used Price: $1.43* *(As of 13:17 Pacific 10 Mar 2010 More Info)
Click Here | Product Description: Digital Fortress is the best and most realistic techno-thriller to reach the market in years. Dan Brown's ability to paint in living color the gray area between personal freedom vs. National security is awesome. The story line is so good, readers will feel a chilling thrill a minute as the book makes one think who is truly the terrorist and who is actually freedom's guardian. |
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By Quentin Docter & Toby Skandier
Sybex Paperback (1152 pages)
 | List Price: $59.99* Lowest New Price: $34.24* Lowest Used Price: $32.74* Usually ships in 2 days* *(As of 13:17 Pacific 10 Mar 2010 More Info)
Click Here | Product Description: The Essential Study Tool for the 2009 Edition of the CompTIA A+ Exams The CompTIA A+ certification is the industry standard in terms of measuring a technician's hardware and software knowledge. As the most popular entry-level certification, it is particularly popular among individuals switching from another career to computers. Organized by objectives this unparalleled study guide offers you a systematic approach to preparing for the CompTIA A+ certification, and includes real-world scenarios, chapter review questions, plus a CD with Sybex's propriety test engine to reinforce all of the concepts you learn. Two Exams in One Book - Covers both the A+ Essentials (Exam 220-701) and Practical Application (Exam 220-702) Featured on the CD - Over 600 Practice questions
- Six practice tests (3 for the 220-701, and 3 for 220-702)
- Electronic flashcards
- Entire book as a searchable PDF
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. |
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By Michael Meyers
McGraw-Hill Osborne Media Hardcover (704 pages)
 | List Price: $59.99* Lowest New Price: $33.78* Lowest Used Price: $35.02* Usually ships in 24 hours* *(As of 13:17 Pacific 10 Mar 2010 More Info)
Click Here | Product Description:
All-in-One is All You Need Get complete coverage of all the material included on the latest release of the CompTIA Network+ exam inside this fully updated, comprehensive resource. Written by CompTIA certification and training expert Mike Meyers, this authoritative exam guide features learning objectives at the beginning of each chapter, exam tips, practice questions, and in-depth explanations. Designed to help you pass the CompTIA Network+ exam with ease, this definitive volume also serves as an essential on-the-job reference. Covers all exam topics, including how to: - Build a network with the OSI seven-layer model
- Configure network hardware, topologies, and cabling
- Connect multiple Ethernet components
- Configure wireless networks
- Work with network protocols, including TCP/IP, DNS, SIP, and IMAP
- Configure IPv4 and IPv6 routing protocols
- Share and access network resources
- Interconnect network operating systems-Windows, Mac OS, UNIX/Linux
- Set up clients and servers for remote access
- Monitor and troubleshoot networks
- Secure networks with firewalls, packet filtering, encryption, authentication, and other methods
The CD-ROM features - Hundreds of practice questions
- Video introduction to CompTIA Network+
- A collection of Mike's favorite shareware and freeware networking tools and utilities
- Complete electronic book
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By Dave Mark
Apress Paperback (536 pages)
 | List Price: $39.99* Lowest New Price: $12.00* Lowest Used Price: $12.00* Usually ships in 24 hours* *(As of 13:17 Pacific 10 Mar 2010 More Info)
Click Here | - Apress Beginning iPhone Development: Exporing the iPhone SDK
Product Description:
Please note that there is now an iPhone 3 edition of this title available! Are you a programmer looking for a new challenge? Does the thought of building your very own iPhone app make your heart race and your pulse quicken? If so, then Beginning iPhone Development is just the book for you. Assuming only a minimal working knowledge of Objective-C, and written in a friendly, easy-to-follow style, Beginning iPhone Development offers a complete soup-to-nuts course in iPhone and iPod Touch programming. The book starts with the basics, walking you through the process of downloading and installing Apple's free iPhone SDK, then stepping you though the creation of your first simple iPhone application. You'll move on from there, mastering all the iPhone interface elements that you've come to know and love, such as buttons, switches, pickers, toolbars, sliders, etc. You'll master a variety of design patterns, from the simplest single view to complex hierarchical drill-downs. You'll master the art of table-building and learn how to save your data using the iPhone file system. You'll also learn how to save and retrieve your data using SQLite, iPhone's built-in database management system. You'll learn how to draw using Quartz 2D and OpenGL ES. You'll add MultiTouch Gestural Support (pinches and swipes) to your applications, and work with the Camera, Photo Library, and Accelerometer. You'll master application preferences, learn how to localize your apps into other languages, and so much more. Apple's iPhone SDK, this book, and your imagination are all you'll need to start building your very own best-selling iPhone applications. You can discover more about this book, download source code, and find support forums at the book's companion site: www.iphonedevbook.com Reviews "People ask me again and again about how to get started in iPhone development, but I never had a very good answer for them until now. Dave and Jeff's book starts at the beginning in clear English, making sure you understand the fundamentals with many large illustrations. From there, they progress into key concepts such as the MVC pattern and ImageBuilder fundamentals. Additionally, I find myself flipping back to it as a reference guide—the plethora of code samples make it a must-have." —Steve Demeter, Creator of "Trism" and owner of Demiforce LLC "Beginning iPhone Development delivers a clear picture of the entire development process from registering as an iPhone developer through creation of complete applications. There is a wealth of examples illustrating each feature of the iPhone. The authors did an excellent job of demonstrating "best practice" coding methodology throughout the book. You would be hard pressed to find a better guide to creating software for the iPhone." —Aaron Basil, iDev2.com "Dave Mark has always been the king of Mac programming authors, and now he's proven to be the reigning king for books on iPhone development! "Beginning iPhone Development is the definitive guide for iPhone development, and anyone aspiring to develop for the iPhone should get this invaluable reference." —Brian Greenstone, President & CEO, Pangea Software, Inc. "Jeff and Dave have done an exceptional job exploring the iPhone SDK. This book is far and away the single best resource for iPhone SDK development. Developers will latch on to this book and find it useful as they create the next great iPhone application. If you're a developer with an interest in this amazing new platform, this is a must buy." —Chris Stewart, Founder, iPhoneDevSDK.com "If you're planning on coding for the iPhone, start here. Dave and Jeff know their stuff and also know how to explain it. I was amazed how much stuff they cover, from Hello World through analyzing user gestures. Not only do they cover the fun stuff like playing with the camera, they cover real-world development issues like localization. I learned a huge amount from them" —Mark Dalrymple, Co-founder, CocoaHeads, and Principal Author, Advanced Mac OS X Programming "Starting with an overview of the technology, how to approach the device, the authors lead us straight into the heart of iPhone development. As you progress, you'll learn more about various layout engines and view managers, as well as the more meaty topics like accelerometer and GPS APIs. This book is a must-have for anyone interested in getting started quickly and efficiently with iPhone development!" —Chris Pelsor, Manager, Tarantell:Hybrid "All in all I was very surprised and pleased with the book. I've had the fortune of reading many technical books, and few do a great job of walking someone through the basics without making them feel like a dolt. It felt like every time I was stuck or unsure there was a tip, hint or paragraph which explained what was going on." —Cory Foy, at Slashdot.org Summary of Contents - Welcome to the Jungle
- Appeasing the Tiki Gods
- Handling Basic Interaction
- More User Interface Fun
- Autorotation and Autosizing
- Multiview Applications
- Tab Bars and Pickers
- Introduction to Table Views
- Navigation Controllers and Table Views
- Application Settings and User Defaults
- Basic Data Persistence
- Drawing with Quartz and OpenGL
- Taps, Touches, and Gestures
- Where Am I? Finding Your Way with Core Location
- Whee!
- iPhone Camera and Photo Library
- Application Localization
- Where to Next?
About the Apress Beginning Series The Beginning series from Apress is the right choice to get the information you need to land that crucial entry–level job. These books will teach you a standard and important technology from the ground up because they are explicitly designed to take you from “novice to professional.” You’ll start your journey by seeing what you need to know—but without needless theory and filler. You’ll build your skill set by learning how to put together real–world projects step by step. So whether your goal is your next career challenge or a new learning opportunity, the Beginning series from Apress will take you there—it is your trusted guide through unfamiliar territory! |
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By Massimo Banzi
Make Paperback (128 pages)
 | List Price: $12.99* Lowest New Price: $7.44* Lowest Used Price: $6.30* Usually ships in 24 hours* *(As of 13:17 Pacific 10 Mar 2010 More Info)
Click Here | Product Description: This valuable little book offers a thorough introduction to the open-source electronics prototyping platform that's taking the design and hobbyist world by storm. Getting Started with Arduino gives you lots of ideas for Arduino projects and helps you get going on them right away. From getting organized to putting the final touches on your prototype, all the information you need is right in the book. Inside, you'll learn about: - Interaction design and physical computing
- The Arduino hardware and software development environment
- Basics of electricity and electronics
- Prototyping on a solderless breadboard
- Drawing a schematic diagram
And more. With inexpensive hardware and open-source software components that you can download free, getting started with Arduino is a snap. To use the introductory examples in this book, all you need is a USB Arduino, USB A-B cable, and an LED. Join the tens of thousands of hobbyists who have discovered this incredible (and educational) platform. Written by the co-founder of the Arduino project, with illustrations by Elisa Canducci, Getting Started with Arduino gets you in on the fun! This 128-page book is a greatly expanded follow-up to the author's original short PDF that's available on the Arduino website. |
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By Edward R. Tufte
Graphics Press Hardcover (197 pages)
 | List Price: $40.00* Lowest New Price: $35.00* Lowest Used Price: $13.99* *(As of 13:17 Pacific 10 Mar 2010 More Info)
Click Here | Product Description: A modern classic. Tufte teaches the fundamentals of graphics, charts, maps and tables. "A visual Strunk and White" (The Boston Globe). Includes 250 delightfullly entertaining illustrations, all beautifully printed. |
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By Avinash Kaushik
Sybex Paperback (504 pages)
 | List Price: $39.99* Lowest New Price: $22.33* Lowest Used Price: $22.61* Usually ships in 24 hours* *(As of 13:17 Pacific 10 Mar 2010 More Info)
Click Here | - ISBN13: 9780470529393
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. |
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By Jessica Livingston
Apress Hardcover (500 pages)
| List Price: $25.99* Lowest New Price: $9.54* Lowest Used Price: $7.24* *(As of 13:17 Pacific 10 Mar 2010 More Info)
Click Here | Product Description:
For would-be entrepreneurs, innovation managers or just anyone fascinated by the special chemistry and drive that created some of the best technology companies in the world, this book offers both wisdom and engaging insights—straight from the source.
— Chris Anderson, editor-in-chief of Wired Magazine, and author of The Long Tail "All the best things that I did at Apple came from (a) not having money and (b) not having done it before, ever." —Steve Wozniak, Apple
Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company. Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover? Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successful startup, to learn how it's done. But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businessesdo—create value—more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you. |
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