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The Scarecrow

By Michael Connelly

Hachette Audio
Released: 2009-05-26
Audio CD

The Scarecrow
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Forced out of the Los Angeles Times amid the latest budget cuts, newspaperman Jack McEvoy decides to go out with a bang, using his final days at the paperto write the definitive murder story of his career.

He focuses on Alonzo Winslow, a 16-year-old drug dealer in jail after confessing to a brutal murder. But as he delves into the story, Jack realizes that Winslow's so-called confession is bogus. The kid might actually be innocent.

Jack is soon running with his biggest story since The Poetmade his career years ago. He is tracking a killer who operates completely below police radar--and with perfect knowledge of any move against him. Including Jack's. (2009)

The Black Swan: The Impact of the Highly Improbable

By Nassim Nicholas Taleb

Random House
Released: 2007-04-17
Hardcover (366 pages)

The Black Swan: The Impact of the Highly Improbable
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A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.

Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don’t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the “impossible.”

For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. Now, in this revelatory book, Taleb explains everything we know about what we don’t know. He offers surprisingly simple tricks for dealing with black swans and benefiting from them.

Elegant, startling, and universal in its applications The Black Swan will change the way you look at the world. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory. The Black Swan is a landmark book–itself a black swan.

Crucial Conversations: Tools for Talking When Stakes are High

By Kerry Patterson

American Media International
Audio Cassette

Crucial Conversations: Tools for Talking When Stakes are High
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Crucial Conversaions gives people the tools to handle life's most difficult and important conversations.

The Digital Photography Book

By Scott Kelby

Pearson Education
Paperback (240 pages)

The Digital Photography Book
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Scott Kelby, the man who changed the "digital darkroom" forever with his groundbreaking, #1 bestselling, award-winning book The Photoshop Book for Digital Photographers, now tackles the most important side of digital photography--how to take pro-quality shots using the same tricks today's top digital pros use (and it's easier than you'd think).

This entire book is written with a brilliant premise, and here’s how Scott describes it: "If you and I were out on a shoot, and you asked me, 'Hey, how do I get this flower to be in focus, but I want the background out of focus?' I wouldn't stand there and give you a lecture about aperture, exposure, and depth of field. In real life, I'd just say, 'Get out your telephoto lens, set your f/stop to f/2.8, focus on the flower, and fire away.' You d say, 'OK,' and you'd get the shot. That's what this book is all about. A book of you and I shooting, and I answer the questions, give you advice, and share the secrets I've learned just like I would with a friend, without all the technical explanations and without all the techno-photo-speak."

This isn't a book of theory—it isn't full of confusing jargon and detailed concepts: this is a book of which button to push, which setting to use, when to use them, and nearly two hundred of the most closely guarded photographic "tricks of the trade" to get you shooting dramatically better-looking, sharper, more colorful, more professional-looking photos with your digital camera every time you press the shutter button.

Here's another thing that makes this book different: each page covers just one trick, just one single concept that makes your photography better. Every time you turn the page, you'll learn another pro setting, another pro tool, another pro trick to transform your work from snapshots into gallery prints. There's never been a book like it, and if you're tired of taking shots that look "OK," and if you’re tired of looking in photography magazines and thinking, "Why don't my shots look like that?" then this is the book for you.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

By David Meerman Scott

Wiley
Hardcover (304 pages)

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)

By Garr Reynolds

New Riders Press
Paperback (228 pages)

Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
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Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the net - presentationzen.com - shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today-s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Twitter Power: How to Dominate Your Market One Tweet at a Time

By Joel Comm

John Wiley and Sons, Inc.
Hardcover (248 pages)

Twitter Power: How to Dominate Your Market One Tweet at a Time
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Get the business leader's guide to using Twitter to gain competitive advantage.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages–called "tweets"–that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

Understanding Exposure: How to Shoot Great Photographs with a Film or Digital Camera (Updated Edition)

By Bryan Peterson

Amphoto Books
Released: 2004-08-01
Paperback (160 pages)

Understanding Exposure: How to Shoot Great Photographs with a Film or Digital Camera (Updated Edition)
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For serious amateur photographers who already shoot perfectly focused, accurately exposed images but want to be more creative with a camera, here’s the book to consult. More than seventy techniques, both popular and less-familiar approaches, are covered in detail, including advanced exposure, bounced flash and candlelight, infrared, multiple images, soft-focus effects, unusual vantage points, zooming, and other carefully chosen ways to enhance photographs. The A-Z format make sit easy for readers to find a specific technique, and each one is explained in jargon-free language. Top Tips for each technique help readers achieve superb results, even on the first attempt.

Social Media Marketing: An Hour a Day

By Dave Evans

Sybex
Paperback (432 pages)

Social Media Marketing: An Hour a Day
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If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Yeah Dave's Guide to Livin' the Moment: Getting to Ecstasy Through Wine, Chocolate and Your iPod Playlist

By David Romanelli

Broadway
Released: 2009-03-17
Paperback (224 pages)

Yeah Dave s Guide to Livin  the Moment: Getting to Ecstasy Through Wine, Chocolate and Your iPod Playlist
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Yeah Dave” Romanelli puts chocolate, wine, and excellent tunes right on the path to enlightenment. What's not to love?

David “Yeah Dave” Romanelli is kinda hip, kinda goofy, and occasionally really outrageous, an unlikely guru who is reinventing the quest for enlightenment. For Yeah Dave, the path to ecstasy doesn't require any previous experience with yoga, meditation, or wellness. He shows us how to find transcendence through everyday pleasures, like admiring the sunset or rocking out to your favorite band. “There is a place where the chocolate tastes sweeter, the music sounds better, the inspiration feels richer, and the visions look clearer,” writes Dave. “That place is the Moment.”

Yeah Dave’s Guide to Livin’ the Moment offers an alternative to the crazy, over-stimulating, distracted world we live in today, a world in which we watch the news while eating, eye our email while conversing, and forget to notice the full moon while texting. On our mission for speed, movement, and stimulation, we risk missing our life. Yeah Dave’s book gives us our life back, one beautiful, delicious, and funny moment at a time.

Yeah Dave’s Guide will make you laugh out loud while taking you someplace totally unexpected. Through hilarious vignettes about his dorky moves on the dance floor, his Crackberry addiction, and his tryst with Hot Horny Married Woman, he shares fresh and unforgettable wisdom. Without dogma or anything too “out there,” Dave makes you want to slow down the blur of modern life and find the full flavor, power, and passion that can only be found in the Moment.


 
 

   
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