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By James Wesley Rawles
Plume
Paperback (336 pages)
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Click Here | - ISBN13: 9780452295834
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Product Description:
The definitive guide on how to prepare for any crisis--from global financial collapse to a pandemic
It would only take one unthinkable event to disrupt our way of life. If there is a terrorist attack, a global pandemic, or sharp currency devaluation--you may be forced to fend for yourself in ways you've never imagined. Where would you get water? How would you communicate with relatives who live in other states? What would you use for fuel?
Survivalist expert James Wesley, Rawles, author of Patriots and editor of SurvivalBlog.com, shares the essential tools and skills you will need for you family to survive, including:
Water: Filtration, transport, storage, and treatment options.
Food Storage: How much to store, pack-it-yourself methods, storage space and rotation, countering vermin.
Fuel and Home Power: Home heating fuels, fuel storage safety, backup generators.
Garden, Orchard Trees, and Small Livestock: Gardening basics, non-hybrid seeds, greenhouses; choosing the right livestock.
Medical Supplies and Training: Building a first aid kit, minor surgery, chronic health issues.
Communications: Following international news, staying in touch with loved ones.
Home Security: Your panic room, self-defense training and tools.
When to Get Outta Dodge: Vehicle selection, kit packing lists, routes and planning.
Investing and Barter: Tangibles investing, building your barter stockpile. And much more.
How to Survive the End of the World as We Know It is a must-have for every well-prepared family.
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By Gary Vaynerchuk
HarperStudio
Released: 2009-10-13
Hardcover (160 pages)
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Click Here | - ISBN13: 9780061914171
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Product Description:
Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT! is the ultimate driver′s manual for modern business. Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family′s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, http://tv.winelibrary.com, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library′s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed! |
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By David Meerman Scott
Wiley
Paperback (320 pages)
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Click Here | - ISBN13: 9780470547816
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Product Description:
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. - New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
- Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
- Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
- David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley
The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign. |
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By Brian Halligan
Wiley
Hardcover (256 pages)
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Click Here | - ISBN13: 9780470499313
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Product Description:
Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
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By Charlene Li
Harvard Business School Press
Hardcover (224 pages)
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Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.
When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.
Using tools and data straight from Forrester, you ll learn how to:
-Evaluate new social technologies as they emerge
-Determine how different groups of consumers are participating in social technology arenas
-Apply a four-step process for formulating your future strategy
-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers
Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.
"Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?"
-Seth Godin, author, Meatball Sundae
"This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible."
-Scott Cook, Founder and Chairman of the Executive Committee, Intuit
Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success.
-Cathie Black, President, Hearst Magazines
"The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition."
-John T. Chambers, Chairman and CEO, Cisco
"Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media."
-Christina Norman, President, MTV
"Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject."
-Clark Kokich, CEO, Avenue A | Razorfish
"Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape."
-Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age |
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By Lon Safko
Wiley
Paperback (840 pages)
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The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you'll learn how to: -
Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment -
Determine which social media tactics you should be using with your customers and employees -
Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem -
Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy -
Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects -
Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business. If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.
www.TheSocialMediaBible.com |
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By P.G. Wodehouse
BBC Audio
Audio CD
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Product Description:
When Jeeves suggests dreamy, soulful Gussie Fink-Nottle don scarlet tights and false beard to win over soppy Madeline Bassett, Bertie Wooster doubts this is the way to get his friend hitched. Meanwhile, Bertie's eccentric Aunt Dahlia asks him to hand out prizes at the Market Snodsbury Grammar School, which he's sure he would have to get drunk to do. Complicating maters, Madeline invites Gussie to stay at her friend's house in the country. The friend turns out to be Bertie's cousin Angela and the house — Aunt Dahlia's. Thinking things have definitely gotten out of hand, Bertie takes Jeeves off the case, acting on his own plan to bring Gussie and Madeline together. But when things go disastrously wrong, who can Bertie turn to but Jeeves? Acclaimed actor Ian Carmichael brings comic flair to this rollicking tale by the man The Times (London) called a "brilliantly funny writer." |
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By Chris Brogan
Wiley
Hardcover (288 pages)
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Click Here | - ISBN13: 9780470743089
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Product Description:
How to tap the power of social software and networks to build your business In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are "trust agents," the key people your business needs on its side. - Delivers actionable steps and case studies that show how social media can positively impact your business
- Written by authors with over ten years of online media experience
- Shows you how to build and wield influence online to benefit your brand
- Combines high-level theory with practical step-by-step guidance
If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents. |
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By Perry Marshall
Entrepreneur Press
Paperback (304 pages)
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Click Here | - ISBN13: 9781599183602
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Product Description:
Double Your Web Traffic—Overnight! Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium. Learn how to: - Build a powerful, streamlined campaign from scratch
- Develop high quality keyword lists
- Write killer advertising and website copy that gets clicks
- Get your ads in front of the best audience possible
- Keep your ads showing up with high quality scores
- Triple your traffic with site-targeted AdSense and Google image ads
- Earn high rankings in Google’s organic search results
- Slash your bid prices
- Gain more conversions and sales
- Avoid costly mistakes made by all Google advertisers
- Determine what’s working with Google’s conversion tracking
- And more!
Plus get FREE e-mail updates on Google’s ever-changing system! |
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