Books

There are, in fact, scientific standards to beauty. Beauty is purposeful, because it's how humans have historically communicated who we are to potential mates. Beauty, in fact, is really about your health and happiness.

In this groundbreaking book, Dr. Michael F. Roizen and Dr. Mehmet C. Oz bust the myths and stereotypes about the way we view ourselves -- and how we define beauty. In these pages, you'll find out why beauty isn't as much about your vanity as it is about your humanity. The doctors take a scientific, informative, and entertaining look at the three levels of beauty and explain how they all work together to form a complete and authentic YOU. Those three levels of beauty are:

• Looking Beautiful: Your appearance influences your self-esteem and has major health implications. Here, the docs will tell you how you can look the way you want.
• Feeling Beautiful: So what if you have luscious lips or gorgeous locks if your joints creak and you have the energy of a rug? The docs will tell you how to improve your energy levels, beat back your life-altering aches and pains, and come to grips with some of life's toughest stresses.
• Being Beautiful: By improving your relationships with your loved ones as well as with others, you'll be well on your way to finding true happiness. That's the ultimate goal: Having all three levels of beauty working together so you can have a happy and healthy life.

You'll start off by taking the ultra-revealing and validated YOU-Q Test to help you assess where you are on your own beauty scale and where you want to be. Take the test, see how well you do; then use the book to help you improve your score.

With their usual candor and honesty, Dr. Roizen and Dr. Oz break down the mechanics of beauty and explain how little adjustments in your routine can help you become a happier, healthier person. You will learn about the biology of beauty, take YOU Tests to determine where you are on the beauty scale, get tons of YOU Tips to help you improve your life, as well as learn the secrets of the Ultimate Beautiful Day.

From hair to toenails, Dr. Roizen and Dr. Oz go through every part of your body to explain how different foods, vitamins, creams, gels, and injections can really boost your looks. They scrutinize the beauty myths that bombard us every day and offer an unbiased perspective on which ones cause more harm than good. You will be able to revamp your beauty regimen (or start a new one from scratch). They'll also take a close look at chronic pain, mood swings, low energy, and financial stresses. And they'll dive into the science of building relationships, finding happiness, and using spirituality to help you define your own levels of true beauty.

Dr. Roizen and Dr. Oz act as tour guides navigating the tricky but exciting terrain of today's beauty industry. YOU: Being Beautiful is your all-inclusive ticket into the world -- the real world -- of beauty.

Are you a programmer looking for a new challenge? Does the thought of building your very own iPhone app make your heart race and your pulse quicken? If so, then Beginning iPhone Development is just the book for you.

Assuming only a minimal working knowledge of Objective-C, and written in a friendly, easy-to-follow style, Beginning iPhone Development offers a complete soup-to-nuts course in iPhone and iPod Touch programming.

The book starts with the basics, walking you through the process of downloading and installing Apple's free iPhone SDK, then stepping you though the creation of your first simple iPhone application. You'll move on from there, mastering all the iPhone interface elements that you've come to know and love, such as buttons, switches, pickers, toolbars, sliders, etc.

You'll master a variety of design patterns, from the simplest single view to complex hierarchical drill-downs. You'll master the art of table-building and learn how to save your data using the iPhone file system. You'll also learn how to save and retrieve your data using SQLite, iPhone's built-in database management system.

You'll learn how to draw using Quartz 2D and OpenGL ES. You'll add MultiTouch Gestural Support (pinches and swipes) to your applications, and work with the Camera, Photo Library, and Accelerometer. You'll master application preferences, learn how to localize your apps into other languages, and so much more.

Apple's iPhone SDK, this book, and your imagination are all you'll need to start building your very own best-selling iPhone applications.

Reviews

"People ask me again and again about how to get started in iPhone development, but I never had a very good answer for them until now. Dave and Jeff's book starts at the beginning in clear English, making sure you understand the fundamentals with many large illustrations. From there, they progress into key concepts such as the MVC pattern and ImageBuilder fundamentals. Additionally, I find myself flipping back to it as a reference guide—the plethora of code samples make it a must-have."

—Steve Demeter, Creator of "Trism" and owner of Demiforce LLC

"Beginning iPhone Development delivers a clear picture of the entire development process from registering as an iPhone developer through creation of complete applications. There is a wealth of examples illustrating each feature of the iPhone. The authors did an excellent job of demonstrating "best practice" coding methodology throughout the book. You would be hard pressed to find a better guide to creating software for the iPhone."

—Aaron Basil, iDev2.com

"Dave Mark has always been the king of Mac programming authors, and now he's proven to be the reigning king for books on iPhone development!

"Beginning iPhone Development is the definitive guide for iPhone development, and anyone aspiring to develop for the iPhone should get this invaluable reference."

—Brian Greenstone, President & CEO, Pangea Software, Inc.

"Jeff and Dave have done an exceptional job exploring the iPhone SDK. This book is far and away the single best resource for iPhone SDK development. Developers will latch on to this book and find it useful as they create the next great iPhone application. If you're a developer with an interest in this amazing new platform, this is a must buy."

—Chris Stewart, Founder, iPhoneDevSDK.com

"If you're planning on coding for the iPhone, start here. Dave and Jeff know their stuff and also know how to explain it. I was amazed how much stuff they cover, from Hello World through analyzing user gestures. Not only do they cover the fun stuff like playing with the camera, they cover real-world development issues like localization. I learned a huge amount from them"

—Mark Dalrymple, Co-founder, CocoaHeads, and Principal Author, Advanced Mac OS X Programming

"Starting with an overview of the technology, how to approach the device, the authors lead us straight into the heart of iPhone development. As you progress, you'll learn more about various layout engines and view managers, as well as the more meaty topics like accelerometer and GPS APIs. This book is a must-have for anyone interested in getting started quickly and efficiently with iPhone development!"

—Chris Pelsor, Manager, Tarantell:Hybrid

Summary of Contents

1. Welcome to the Jungle
2. Appeasing the Tiki Gods
3. Handling Basic Interaction
4. More User Interface Fun
5. Autorotation and Autosizing
6. Multiview Applications
7. Tab Bars and Pickers
8. Introduction to Table Views
9. Navigation Controllers and Table Views
10. Application Settings and User Defaults
11. Basic Data Persistence
12. Drawing with Quartz and OpenGL
13. Taps, Touches, and Gestures
14. Where Am I? Finding Your Way with Core Location
15. Whee!
16. iPhone Camera and Photo Library
17. Application Localization
18. Where to Next?

About the Apress Beginning Series

The Beginning series from Apress is the right choice to get the information you need to land that crucial entry–level job. These books will teach you a standard and important technology from the ground up because they are explicitly designed to take you from “novice to professional.” You’ll start your journey by seeing what you need to know—but without needless theory and filler. You’ll build your skill set by learning how to put together real–world projects step by step. So whether your goal is your next career challenge or a new learning opportunity, the Beginning series from Apress will take you there—it is your trusted guide through unfamiliar territory!

“This book would be a bargain at ten times its price! If you are writing iPhone software, it will save you weeks of development time. Erica has included dozens of crisp and clear examples illustrating essential iPhone development techniques and many others that show special effects going way beyond Apple’s official documentation.”

—Tim Burks, iPhone Software Developer, TootSweet Software

“Erica Sadun’s technical expertise lives up to the Addison-Wesley name. The iPhone Developer’s Cookbook is a comprehensive walkthrough of iPhone development that will help anyone out, from beginners to more experienced developers. Code samples and screenshots help punctuate the numerous tips and tricks in this book.”

—Jacqui Cheng, Associate Editor, Ars Technica

“We make our living writing this stuff and yet I am humbled by Erica’s command of her subject matter and the way she presents the material: pleasantly informal, then very appropriately detailed technically. This is a going to be the Petzold book for iPhone developers.”

—Daniel Pasco, Lead Developer and CEO, Black Pixel Luminance

“The iPhone Developer’s Cookbook: Building Applications with the iPhone SDK should be the first resource for the beginning iPhone programmer, and is the best supplemental material to Apple’s own documentation.”

—Alex C. Schaefer, Lead Programmer, ApolloIM, iPhone Application Development Specialist, MeLLmo, Inc

“Erica’s book is a truly great resource for Cocoa Touch developers. This book goes far beyond the documentation on Apple’s Web site, and she includes methods that give the developer a deeper understanding of the iPhone OS, by letting them glimpse at what’s going on behind the scenes on this incredible mobile platform.”

—John Zorko, Sr. Software Engineer, Mobile Devices

The iPhone and iPod touch aren’t just attracting millions of new users; their breakthrough development platform enables programmers to build tomorrow’s killer applications. If you’re getting started with iPhone programming, this book brings together tested, ready-to-use code for hundreds of the challenges you’re most likely to encounter. Use this fully documented, easy-to-customize code to get productive fast—and focus your time on the specifics of your application, not boilerplate tasks.

Leading iPhone developer Erica Sadun begins by exploring the iPhone delivery platform and SDK, helping you set up your development environment, and showing how iPhone applications are constructed. Next, she offers single-task recipes for the full spectrum of iPhone/iPod touch programming jobs:

• Utilize views and tables
• Organize interface elements
• Alert and respond to users
• Access the Address Book (people), Core Location (places), and Sensors (things)
• Connect to the Internet and Web services
• Display media content
• Create secure Keychain entries
• And much more

You’ll even discover how to use Cover Flow to create gorgeous visual selection experiences that put scrolling lists to shame!

This book is organized for fast access: related tasks are grouped together, and you can jump directly to the right solution, even if you don’t know which class or framework to use. All code is based on Apple’s publicly released iPhone SDK, not a beta. No matter what iPhone projects come your way, The iPhone Developer’s Cookbook will be your indispensable companion.

People won't use your web site if they can't find their way around it. Whether you call it usability, ease-of-use, or just good design, companies staking their fortunes and their futures on their Web sites are starting to recognize that it's a bottom-line issue. In Don't Make Me Think, usability expert Steve Krug distills his years of experience and observation into clear, practical--and often amusing--common sense advice for the people in the trenches (the designers, programmers, writers, editors, and Webmasters), the people who tell them what to do (project managers, business planners, and marketing people), and even the people who sign the checks.

Krug's clearly explained, easily absorbed principles will help you sleep better at night knowing that all the hard work going into your site is producing something that people will actually want to use.

“Aaron’s book is the gold standard for Mac OS X programming books—beautifully written, and thoughtfully sculpted. The best book on Leopard development.”

—Scott Stevenson, www.theocacao.com

“This is the first book I’d recommend for anyone wanting to learn Cocoa from scratch. Aaron’s one of the few (perhaps only) full-time professional Cocoa instructors, and his teaching experience shows in the book.”

—Tim Burks, software developer and creator of the Nu programming language, www.programming.nu

“If you’re a UNIX or Windows developer who picked up a Mac OS X machine recently in hopes of developing new apps or porting your apps to Mac users, this book should be strongly considered as one of your essential reference and training tomes.”

—Kevin H. Spencer, Apple Certified Technical Coordinator

If you’re developing applications for Mac OS X, Cocoa® Programming for Mac® OS X, Third Edition, is the book you’ve been waiting to get your hands on. If you’re new to the Mac environment, it’s probably the book you’ve been told to read first. Covering the bulk of what you need to know to develop full-featured applications for OS X, written in an engaging tutorial style, and thoroughly class-tested to assure clarity and accuracy, it is an invaluable resource for any Mac programmer.

Specifically, Aaron Hillegass introduces the three most commonly used Mac developer tools: Xcode, Interface Builder, and Instruments. He also covers the Objective-C language and the major design patterns of Cocoa. Aaron illustrates his explanations with exemplary code, written in the idioms of the Cocoa community, to show you how Mac programs should be written. After reading this book, you will know enough to understand and utilize Apple’s online documentation for your own unique needs. And you will know enough to write your own stylish code.

Updated for Mac OS X 10.4 and 10.5, this revised edition includes coverage of Xcode 3, Objective-C 2, Core Data, the garbage collector, and CoreAnimation.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.