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Web Analytics: An Hour a Day

By Avinash Kaushik

Sybex
Paperback (480 pages)

Web Analytics: An Hour a Day
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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

PHP and MySQL Web Development (4th Edition) (Developer's Library)

By Luke Welling

Addison-Wesley Professional
Paperback (1008 pages)

PHP and MySQL Web Development (4th Edition) (Developer s Library)
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PHP and MySQL are popular open-source technologies that are ideal for quickly developing database-driven Web applications. PHP is a powerful scripting language designed to enable developers to create highly featured Web applications quickly, and MySQL is a fast, reliable database that integrates well with PHP and is suited for dynamic Internet-based applications.

 

PHP and MySQL Web Development shows how to use these tools together to produce effective, interactive Web applications. It clearly describes the basics of the PHP language, explains how to set up and work with a MySQL database, and then shows how to use PHP to interact with the database and the server.

 

This practical, hands-on book includes numerous examples that demonstrate common tasks such as authenticating users, constructing a shopping cart, generating PDF documents and images dynamically, sending and managing email, facilitating user discussions, connecting to Web services using XML, and developing Web 2.0 applications with Ajax-based interactivity.

 

The fourth edition of PHP and MySQL Web Development has been thoroughly updated, revised, and expanded to cover developments in PHP 5 through version 5.3, such as namespaces and closures, as well as features introduced in MySQL 5.1.

 


 

Competing on Analytics: The New Science of Winning

By Thomas H. Davenport

Harvard Business School Press
Released: 2007-03-06
Hardcover (240 pages)

Competing on Analytics: The New Science of Winning
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You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "Competing on Analytics: The New Science of Winning" , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon: Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples - from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox - illuminate how to leverage the power of analytics.

CCNA Official Exam Certification Library (CCNA Exam 640-802) (Exam Certification Guide)

By Wendell Odom

Cisco Press
Hardcover (1475 pages)

CCNA Official Exam Certification Library (CCNA Exam 640-802) (Exam Certification Guide)
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CCNA Official Exam Certification Library, Third Edition, is the newest edition of the all-time best-selling CCNA self-study preparation package. This comprehensive review and practice package is designed for the latest CCNA® 640-802 exams. The two books contained in this package, CCENT/CCNA ICND1 Official Exam Certification Guide, Second Edition, and CCNA ICND2 Official Exam Certification Guide, Second Edition, present complete reviews and a more challenging and realistic preparation experience. The books are updated to cover all the new 640-802 exam objectives, such as security, wireless, IPv6, and troubleshooting.

 

Please note that while this is the Third Edition of the Library, the two books inside are Second Editions. This is correct, and the editions align differently because of changes in the names of the exams, from the old INTRO and ICND to the new ICND1 and ICND2 formats.

 

What can you do with the CCNA Official Exam Certification Library?

  •  Assess your knowledge with chapter-opening quizzes
  • Review key concepts with Exam Preparation Tasks
  • Practice with hundreds of exam questions on the CD-ROM
  • Learn about more complex topics with over one hour of video training

CCNA Official Exam Certification Library, Third Edition, presents you with an organized test preparation routine through the use of proven series elements and techniques. “Do I Know This Already” quizzes open each chapter and allow you to decide how much time you need to spend on each section. Chapter ending Exam Preparation Tasks sections help drill you on key concepts you must know thoroughly and help increase your speed in answering questions, a difficult hurdle many candidates face on the new exams. Final Preparation chapters guide you through tools and resources to help you craft your final study plan. Special troubleshooting sections help you master the complex scenarios you will face on the exam.

 

The companion CD-ROMs contain a powerful testing engine with over 400 questions that allow you to focus on individual topic areas or take complete, timed exams. The test engine also includes simulation and testlet questions, and all questions are available in study mode and test mode. The assessment engine also tracks your performance and provides feedback on a chapter-by-chapter basis, presenting question-by-question remediation to the text.

 

The bonus DVDs contain more than 60 minutes of personal video mentoring from the author focused mainly on the topic of subnetting. These videos help bring difficult subnetting concepts to life and make learning easy.

 

Well-regarded for its level of detail, assessment features, and challenging practice questions, this completely revised and updated edition provides you with more detailed information and more realistic practice exercises than any other CCNA study guide, enabling you to succeed on the exam the first time.

 

 Best-selling author and senior instructor Wendell Odom shares preparation hints and test-taking tips, helping you to identify areas requiring further study and to improve your conceptual and hands-on knowledge. The material is presented in a concise manner, focusing on increasing your understanding of exam topics and preparing you for the numerous challenges the exams present.

 

These official study guides help you master all the topics on the CCNA exams, including:

  • TCP/IP and OSI networking models
  • Operating Cisco routers and LAN switches
  • Ethernet switch configuration and troubleshooting
  • Virtual LANs and Spanning Tree Protocol
  • Wireless LANs
  • IP addressing and subnetting
  • Routing protocols
  • Router configuration and troubleshooting
  • Static and connected routes
  • VLSM and route summarization
  • IP access control lists
  • OSPF and EIGRP configuration
  • WAN configuration and troubleshooting
  • Frame Relay
  • Network Security and VPNs
  • NAT
  • IPv6
  • Troubleshooting

Programming WCF Services (Programming)

By Juval Lowy

O'Reilly Media, Inc.
Paperback (634 pages)

Programming WCF Services (Programming)
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Written by Microsoft software legend Juval Lowy, "Programming WCF Services" is the authoritative introduction to Microsoft's new, and some say revolutionary, unified platform for developing service-oriented applications (SOA) on Windows. Relentlessly practical, the book delivers insight, not documentation, to teach developers what they need to know to build the next generation of SOAs.

After explaining the advantages of service-orientation for application design and teaching the basics of how to develop SOAs using WCF, the book shows how you can take advantage of built-in features such as service hosting, instance management, asynchronous calls, synchronization, reliability, transaction management, disconnected queued calls and security to build best in class applications. "Programming WCF Services" focuses on the rationale behind particular design decisions, often shedding light on poorly-documented and little-understood aspects of SOA development. Developers and architects will learn not only the "how" of WCF programming, but also relevant design guidelines, best practices, and pitfalls. Original techniques and utilities provided by the author throughout the book go well beyond anything that can be found in conventional sources.

Based on experience and insight gained while taking part in the strategic design of WCF and working with the team that implemented it, "Programming WCF Services" provides experienced working professionals with the definitive work on WCF. Not only will this book make you a WCF expert, it will make you a better software engineer. It's the Rosetta Stone of WCF.

MCITP Self-Paced Training Kit (Exam 70-443): Designing a Database Server Infrastructure Using Microsoft SQL Server(TM) 2005 (Pro Certification)

By J.C. Mackin

Microsoft Press
Hardcover (752 pages)
No Operating System

MCITP Self-Paced Training Kit (Exam 70-443): Designing a Database Server Infrastructure Using Microsoft  SQL Server(TM) 2005 (Pro Certification)
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Announcing an all-new Microsoft Certified IT Professional (MCITP) Training Kit designed to help maximize your performance on Exam 70-443, an exam for the new MCITP: Database Administrator certification. This kit packs the tools and features exam candidates want most—including in-depth, self-paced training based on final exam content; rigorous, objective-by-objective review; exam tips from expert, exam-certified authors; and a robust testing suite. It also provides real-world scenarios, case study examples, and troubleshooting labs for skills and expertise that you can apply to the job.

Focusing on SQL Server 2005, this official study guide covers topics such as designing a database server infrastructure, designing security for a database server solution, designing a physical database, designing a database solution for high availability, specifying data recovery technologies based on business requirements, and designing a strategy for data archiving.

Ace your exam preparation and ramp up quickly on SQL Server 2005 database administration by working at your own pace through the lessons, hands-on exercises, and practice tests. The CD features 425 practice questions and a flexible test engine with pre-assessment and post-assessment capabilities. Choose timed or untimed testing mode, generate random tests, or focus on discrete objectives or chapters, and get detailed explanations for right and wrong answers—including pointers back to the book for further study. You also get a 180-day evaluation version of SQL Server 2005 Enterprise Edition and a 15 percent exam discount voucher—making this kit an exceptional value and a great career investment

Information Dashboard Design: The Effective Visual Communication of Data

By Stephen Few

O'Reilly Media, Inc.
Paperback (223 pages)

Information Dashboard Design: The Effective Visual Communication of Data
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Dashboards have become popular in recent years as uniquely powerful tools for communicating important information at a glance. Although dashboards are potentially powerful, this potential is rarely realized. The greatest display technology in the world won't solve this if you fail to use effective visual design. And if a dashboard fails to tell you precisely what you need to know in an instant, you'll never use it, even if it's filled with cute gauges, meters, and traffic lights. Don't let your investment in dashboard technology go to waste.

This book will teach you the visual design skills you need to create dashboards that communicate clearly, rapidly, and compellingly. "Information Dashboard Design" will explain how to:

Avoid the thirteen mistakes common to dashboard design

Provide viewers with the information they need quickly and clearly

Apply what we now know about visual perception to the visual presentation of information

Minimize distractions, cliches, and unnecessary embellishments that create confusion

Organize business information to support meaning and usability

Create an aesthetically pleasing viewing experience

Maintain consistency of design to provide accurate interpretation

Optimize the power of dashboard technology by pairing it with visual effectiveness

Stephen Few has over 20 years of experience as an IT innovator, consultant, and educator. As Principal of the consultancy Perceptual Edge, Stephen focuses on data visualization for analyzing and communicating quantitative business information. He provides consulting and training services, speaks frequently at conferences, and teaches in the MBA program at the University ofCalifornia in Berkeley. He is also the author of "Show Me the Numbers: Designing Tables and Graphs to Enlighten," Visit his website at www.perceptualedge.com.

Advanced Web Metrics with Google Analytics

By Brian Clifton

Sybex
Paperback (384 pages)

Advanced Web Metrics with Google Analytics
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Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

Sams Teach Yourself SQL in 10 Minutes (3rd Edition) (Sams Teach Yourself)

By Ben Forta

Sams
Paperback (256 pages)

Sams Teach Yourself SQL in 10 Minutes (3rd Edition) (Sams Teach Yourself)
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Sams Teach Yourself SQL in 10 Minutes has established itself as the gold standard for introductory SQL books, offering a fast-paced accessible tutorial to the major themes and techniques involved in applying the SQL language. Forta's examples are clear and his writing style is crisp and concise. As with earlier editions, this revision includes coverage of current versions of all major commercial SQL platforms. New this time around is coverage of MySQL, and PostgreSQL. All examples have been tested against each SQL platform, with incompatibilities or platform distinctives called out and explained.

CISSP Certification All-in-One Exam Guide, 4th Ed. (All-in-One)

By Shon Harris

McGraw-Hill Osborne Media
Hardcover (1145 pages)
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All-in-One is All You Need

Fully revised for the latest exam release, this authoritative volume offers thorough coverage of all the material on the Certified Information Systems Security Professional (CISSP) exam. Written by a renowned security expert and CISSP, this guide features complete details on all 10 exam domains developed by the International Information Systems Security Certification Consortium (ISCAndsup2;). Inside, youAnd#39;ll find learning objectives at the beginning of each chapter, exam tips, practice questions, and in-depth explanations. CISSP All-in-One Exam Guide, Fourth Edition will not only help you pass the test, but also be your essential on-the-job reference.

Covers all 10 subject areas on the exam:

  • Access control
  • Application security
  • Business continuity and disaster recovery planning
  • Cryptography
  • Information security and risk management
  • Legal, regulations, compliance, and investigations
  • Operations security
  • Physical (environmental) security
  • Security architecture and design
  • Telecommunications and network security

The CD-ROM features:

  • Simulated exam with practice questions and answers
  • Video training from the author
  • Complete electronic book

 
 

   
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