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By Richard Wagner
For Dummies
Paperback (333 pages)
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Save up to $75 on Yahoo! Web Hosting! Choose the right graphics, include links and feedback forms, and add "wow" You too can develop cool Web sites with Yahoo! SiteBuilder and this handy, easy-to-follow guide! All the basics of good site design are here, plus step-by-step directions for creating your site with text, links, pictures, and animation. Once you're finished building your site, cash in a special offer from Yahoo! for discounted Web hosting and share your work with the world. Discover how to - Create and publish a basic site in minutes
- Use SiteBuilder templates
- Design a site that?s easy to navigate
- Avoid common mistakes amateurs make
- Offer maps and searches on your site
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By Rob Snell
For Dummies
Paperback (410 pages)
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Click Here | - ISBN13: 9780764588730
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
Turn browsers into buyers, boost traffic, and more Build your store from scratch, or make the one you have more profitable His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more. Discover how to - Use the Yahoo! Store Editor and Manager
- Plan effective store navigation
- Use better images to sell more products
- Build successful advertising strategies
- Generate more traffic from search engines
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By Frank F. Fiore
Que
Paperback (288 pages)
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You’ve made the decision to take your business online, but where do you go from here? Launching Your Yahoo! Business helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tips and warnings on how to avoid common pitfalls, as well as terms and directions to web resources for additional information. This book will show you how to put the "e" in e-commerce with a successful Yahoo! store. |
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By Skip McGrath
McGraw-Hill Osborne Media
Paperback (264 pages)
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The book that puts online sellers in touch with Yahoo!’s 237 million users Yahoo! is the third most active shopping site on the Internet and this hands-on guide makes it easy for anyone to start selling on Yahoo! in no time. How to Sell Anything on Yahoo! . . . And Make a Fortune! explains: - What it takes to set up a Yahoo! Store that’s popular and profitable
- How to take advantage of Yahoo! Web hosting, sponsored searches, and affiliate programs
- Registration of domain names and how to use Yahoo!’s business mail services
If you are an entrepreneur or small business owner looking to make Yahoo! part of your online retail strategy, you need this book. |
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By Peter Kent
McGraw-Hill Osborne Media
Paperback (403 pages)
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Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profits This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You’ll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google. How to Make Money Online with eBay,Yahoo!, and Google explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels. |
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By Brad Hill
For Dummies
Paperback (381 pages)
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Yahoo! For Dummies, 2nd Edition hits the shelves with refreshed information on Yahoo!'s most popular and useful features. Author Brad Hill covers registering for Yahoo!, customizing it to deliver the content of one's choosing, and getting a Yahoo! e-mail account. The book also guides you through using Yahoo!'s Web page design and hosting service (GeoCities), it's multimedia broadcast center (Broadcast), and its variety of shopping and financial services. |
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By Dennis R. Mortensen
Sybex
Paperback (424 pages)
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Click Here | - ISBN13: 9780470424247
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be. |
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By Sharon L Cohen
Atlantic Publishing Company (FL)
Paperback (336 pages)
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Click Here | - ISBN13: 9781601382542
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
Today Yahoo! is the top ranked, highly trafficked Web site on the Internet. Word of mouth grew into what is now a publicly traded company. A Yahoo! listing is as important as one in the phone book. Yahoo! has evolved into a multinational Internet and communications phenomenon. 88 percent of adults who purchase items online conduct some sort of online research prior to completing their purchase. If you are in business, you need a Yahoo! store front. Yahoo! bases much of its consumer brand on the fact that it is a leading portal and search engine dedicated to connecting people and hopefully customers to online information quickly and easily and to making the vast, complex Internet into a useful resource. Yahoo! has changed the way products and services are purchased all over the world. In 2006 Yahoo! sellers posted an estimated $18.5 billion in sales. There are businesses earning $1 million a year selling products on Yahoo! today. Yahoo! also allows you to run a business that requires no advertising costs. This expertly written new book will show you how to take advantage of this business phenomenon and arm you with the proper knowledge and insider secrets. Filled with actual examples and anecdotes from real Yahoo! entrepreneurs, this book is as engaging as it is informational. Start making money on Yahoo! today. The book starts with a complete overview of how Yahoo! works. Then, you are guided through the whole process of creating the store front, photography, writing copy, text, formatting, managing the store front, shipping, collecting payments, registering, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, the best time to list items and for how long, international customers, electronic commerce, keywords, key word marketing, and Yahoo! secrets; everything you will ever need to get started making money on Yahoo! This complete manual will arm you with everything you need, including sample business forms, contracts, worksheets and checklists and dozens of other valuable, timesaving tools of the trade that no business should be without. |
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By Dan Wellman
Packt Publishing
Paperback (380 pages)
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Click Here | - ISBN13: 9781847192325
- Notes:
Product Description:
In Detail The Yahoo! User Interface (YUI) Library is a set of utilities and controls, written in JavaScript, for building richly interactive web applications using techniques such as DOM scripting, DHTML, and AJAX. The YUI Library also includes several core CSS resources. All components in the YUI Library have been released as open source under a BSD license and are free for all uses. This book covers all released components whether utility, control, core file, or CSS tool. Methods of the YAHOO Global Object are used and discussed throughout the book.
The basics of each control will be presented, along with a detailed example showing its use to create complex, fully featured, cross-browser, Web 2.0 user interfaces. Besides giving you a deep understand of the YUI library, this book will expand your knowledge of object-oriented JavaScript programming, as well as strengthen your understanding of the DOM and CSS. You will learn to create a number of powerful JavaScript controls that can be used straight away in your own applications. What you will learn from this book? - Explore the YUI Library--utilities, controls, core files, and CSS tools
- Install the library and get up and running with it
- Handle DOM manipulation and scripting
- Get inside Event Handling with YUI
- Create consistent web pages using YUI CSS tools
- Work with Containers--implementation, skinning, adding transitions, and tabs
- Debug, maintain, and update applications with the Logger control
- Examples included in the book:
- Calendar interface
- Autocomplete
- Creating panels
- Dialogs
- Custom tooltips
- Forms
- Split button
- TreeView Control
- Browser History Manager with Calendar
- Simple animation
- Custom animation
- Creating tabs and adding content dynamically
- Dragging and dropping
- Implementing sliders
- Logger at work
- Logging custom classes
Approach The book is a tutorial, leading the reader first through the basics of the YUI library before moving on to more complex examples involving the YUI controls and utilities. The book is heavily example driven, and based around an approach of tinkering and extending to improve. Who this book is written for? This book is for web developers comfortable with JavaScript and CSS, who want to use the YUI library to easily put together rich, responsive web interfaces. No knowledge of the YUI library is presumed. |
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By Karen Angel
Wiley
Hardcover (288 pages)
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Inside Yahoo!
Reinvention and the Road Ahead "No company better reflects the zeitgeist of the Internet bubble than Yahoo!, which grew from a part-time hobby cataloging Web sites to a $130 billion media company to just another dot.com struggling to remake its business model–all within a span of seven years. Karen Angel walks readers through the company’s history, which is less about geeks and technology than it is about making technology less geeky (i.e., more accessible) to regular people. Along the way, the company’s founders, David Filo and Jerry Yang, learned many invaluable lessons. Inside Yahoo! is not only an interesting book but also an important one."
—Adam L. Penenberg, investigative journalist and coauthor of Spooked: Espionage in Corporate America "Inside Yahoo! is a drama about people, but it also describes how Yahoo! the brand reflected the impact of the Internet. Initially perceived as a fad, it soon became a part of our lives so that now it is as hard for anyone to imagine life without Yahoo! as it is to imagine life without electricity. Yahoo! helped make the technology become invisible–like the Cheshire Cat."
—John Taysom, founder and Managing Partner, RVC Reuters Greenhouse Fund |
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