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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

By Lance Loveday

New Riders Press
Paperback (216 pages)

Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
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  • ISBN13: 9780321489821
  • Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
Your web site is a business--design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good--it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

In this book you'll learn:

Why so many organizations think about web design the wrong way
How small design changes can have a big impact on your bottom line
Simple tips to increase web sales/leads by 10% - 50% (or more)
Concrete design guidelines for:
Landing pages
Home pages
Category pages
Detail pages
Forms
Checkout processes
Packed with helpful examples from a wide variety of sites!

Learn How to Program Using Any Web Browser

By Harold Davis

Apress
Paperback (304 pages)

Learn How to Program Using Any Web Browser
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Product Description:
  • For complete novices
  • No special equipment or software needed beyond a Web browser
  • Teaches principles of good programming practice
  • Lots of fun!

Learn How to Program Using Any Web Browser is a book about general principles of good programming practice for complete novices. If you're a teen or someone who is just starting to get curious about what makes a computer work, or an office worker who has been using computer applications for years and would like to spend some time looking deeper into what makes them tick, then this book is for you.

Learn How to Program Using Any Web Browser teaches the basics of programming using JavaScript. JavaScript, a modern programming language, can be written using any text editor and displayed in almost any web browser, regardless of the operating system. In the process, author Harold Davis discusses modern computer programming principles and explains concepts such as object-oriented programming in an easy-to-understand manner.

Breaking Out of the Web Browser with Adobe AIR

By Michael Labriola

New Riders Press
Paperback (432 pages)

Breaking Out of the Web Browser with Adobe AIR
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Product Description:
With the introduction of Adobe AIR, Flex developers have more capability than ever before. Now you can build dynamic applications that combine the rich experience of a traditional desktop application with the power of the Internet. Leveraging your existing knowledge of Adobe Flex and Flash, Breaking out of the Web Browser with Adobe AIR will help you build well-architected desktop applications. Flex and Flash experts Jeff Tapper and Michael Labriola will teach you techniques to create truly custom interfaces by leading you through exercises with a real world time-tracking application. The book’s abundance of examples will help you become adept at interacting with the end user’s underlying operating system and teach you the most important concepts for using AIR.

Web Security Testing Cookbook: Systematic Techniques to Find Problems Fast

By Paco Hope

O'Reilly Media
Paperback (320 pages)

Web Security Testing Cookbook: Systematic Techniques to Find Problems Fast
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  • ISBN13: 9780596514839
  • Notes:
Product Description:

Among the tests you perform on web applications, security testing is perhaps the most important, yet it's often the most neglected. The recipes in the Web Security Testing Cookbook demonstrate how developers and testers can check for the most common web security issues, while conducting unit tests, regression tests, or exploratory tests. Unlike ad hoc security assessments, these recipes are repeatable, concise, and systematic-perfect for integrating into your regular test suite.

Recipes cover the basics from observing messages between clients and servers to multi-phase tests that script the login and execution of web application features. By the end of the book, you'll be able to build tests pinpointed at Ajax functions, as well as large multi-step tests for the usual suspects: cross-site scripting and injection attacks. This book helps you:

  • Obtain, install, and configure useful-and free-security testing tools
  • Understand how your application communicates with users, so you can better simulate attacks in your tests
  • Choose from many different methods that simulate common attacks such as SQL injection, cross-site scripting, and manipulating hidden form fields
  • Make your tests repeatable by using the scripts and examples in the recipes as starting points for automated tests

Don't live in dread of the midnight phone call telling you that your site has been hacked. With Web Security Testing Cookbook and the free tools used in the book's examples, you can incorporate security coverage into your test suite, and sleep in peace.

Opera Web Browser for Dummies

By Brian Underdahl

For Dummies
Paperback (332 pages)

Opera Web Browser for Dummies
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Product Description:
Hey, a fresh idea for a browser! If you're ready to get away from slow-loading Bookmarks and Favorites, you may want to try the Opera browser's fast Hot Lists. With Opera, you may have more than one Web page open at a time, or you can open an entire Web site at once. Think of it! (Yes, someone did.) With this ...For Dummies guide, the world of Opera is yours. The view of the World Wide Web through your Opera window is much more customizable as you get rid of icons you never use and choose options that would send even the freakiest control freak's head spinning. The book's CD-ROM gets you started with an evaluation version of Opera for Windows and cool plug-ins and add-ons to keep you busy with your new browser.

The Librarian's and Information Professional's Guide to Plug-ins and Other Web Browser Tools: Selection, Installation, Troubleshooting

By Candice M. Benjes-Small

Neal-Schuman Publishers
Paperback (170 pages)

The Librarian s and Information Professional s Guide to Plug-ins and Other Web Browser Tools: Selection, Installation, Troubleshooting
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Product Description:
Shockwave. Flash. RealPlayer. QuickTime. iPIX.

These and other Internet plug-ins, helper applications, and browser extending tools can make using the Web a snap. With this guide to the Internet’s most dynamic applications, you’ll learn which plug-ins are best installed on public workstations, which best meet different staff needs, which to use on a library Web site— and perhaps most important, which are most likely to cause problems.

Don’t let your staff, your patrons, and your Internet access become mired in a cyber-swamp of useless bells and whistles. Find out how to make the best use of office applications, image-viewing tools, sound enhancers, video players, and more. Approximately 15 of the most essential plug-ins are discussed. Topics include:

> System requirements
> Strengths and weaknesses
> Installation instructions
> Troubleshooting tips
> Special benefits and applications for libraries

Now you can provide state-of-the-art Internet access with this step-by-step guide.

Microsoft Internet Explorer 7 Quick Reference Card - Handy Durable Tri-Fold MS IE 7 Web Browser Tip & Tricks Guide. 6 Total Pages. Stores Easily. Ultimate Reference for Shortcuts, Tips & Cheats for Internet Explorer 7 Browser (Software Quick Reference Cards)

BrainStorm Inc.
Cards (6 pages)

Microsoft Internet Explorer 7 Quick Reference Card - Handy Durable Tri-Fold MS IE 7 Web Browser Tip & Tricks Guide. 6 Total Pages. Stores Easily. Ultimate Reference for Shortcuts, Tips & Cheats for Internet Explorer 7 Browser (Software Quick Reference Cards)
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Product Description:
Windows Internet Explorer 7 Quick Start Card -- Six tri-folded pages of Windows Internet Explorer 7 instruction -- BrainStorm's Windows Internet Explorer 7 Quick Start Cards give Internet browers a quick and tangible reference to help them get the most out of their Web browsing experience. It includes instructions on standard Internet browsing tasks as well as instruction on the following new Internet Explorer 7 features: --Using the Search Box --Using Tabbed Browsing --Using the RSS Feed Reader --Printing Selected Content --Zooming --Changing Headers and Footers --Using the Phishing Filter -- This durable laminated tri-fold card is perfect to hang in a cubicle for all-day reference or to travel with in a laptop bag. The full-color step-by-step illustrated instructions on each of the 6 full pages of content can also reduce the stress new users feel when they learn a new program like Internet Explorer 7.

Browser wars: Metaphor, Web browser, Microsoft, Internet Explorer, Netscape, Netscape Navigator, Mozilla Firefox, Google Chrome, Safari (web browser), Opera (web browser), Usage share of web browsers

Alphascript Publishing
Paperback (204 pages)

Browser wars: Metaphor, Web browser, Microsoft, Internet Explorer, Netscape, Netscape Navigator, Mozilla Firefox, Google Chrome, Safari (web browser), Opera (web browser), Usage share of web browsers
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Product Description:
Browser wars is a metaphorical term that refers to competitions for dominance in the web browser marketplace. The term is often used to denote two specific rivalries: the competition that saw Microsoft's Internet Explorer replace Netscape's Navigator as the dominant browser during the late 1990s and the erosion of Internet Explorer's market share since 2003 by a collection of emerging browsers including Mozilla Firefox, Safari, Google Chrome, and Opera.

Sega Dreamcast Web Browser

CD-ROM
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